The first step in any SEO campaign is On Page SEO. There are a couple things that Google sees as important, when determining what your site will rank for. Don’t leave this to chance, If your On Page SEO is done incorrectly, or not at all, you could be missing out on a lot of traffic, and customers.
It won’t matter if you build 1000 backlinks. Its like you’ll be yelling “Hey Google, if someone searches for xyz, send em to my site” But when Google looks at your site, and xyz isn’t there, in the on page signals, they wont send the traffic, because it does not match. This is exactly what keeps people for ranking their competitor sites for terms like “Austin Roofing Scam Artist”, in an attempt to make him look bad. The competitor won’t have “scam artist” in his on page seo signals…
On Page SEO, literally tells google what you want to rank for. Watch these videos to see how to do this properly.