What’s up, everybody? Brandon Olson here. Got another episode of Rank Daddy TV. Today, we’re going to talk about a closing technique that I use pretty often. It’s probably my number one closing technique. It’s great because you can use it smoothly right after your pitch. You can use it after a rebuttal. It takes everything away from you, puts it all the customer, all on the prospect, so let’s get into it.
So, here’s the question. How can marketers like us working only part-time and running our entire business from our laptop or smartphone, how are we able to guarantee insane results to our clients? Well, the mainstream internet marketing gurus say that guarantees are impossible. That’s the question, and this podcast will give you the answers. My name’s Brandon Olson, and welcome to Rank Daddy.
All right, so my number one closing technique, like I said, so you can use this kind of right alongside your pitch. You can use it with your Screencast videos, your emails. You can use it even after a rebuttal. Somebody comes to you, you’ve gone through your presentation, “Well, I got to think about this,” and you just lay it out. “Look, this is not going to change my life whether you hire me or not, whether you try my services or not.”
Whatever your product service is, you kind of have to gear this to you, but you’re basically letting the prospect know that it doesn’t matter if they buy or not. It doesn’t matter to you. It’s not going to change your life one bit either way. I’m going to continue to go and work my four hour work week, taking multiple vacations a year, eating steak and sushi.
Doesn’t matter. It’s not about me. In fact, it’s about you. It’s not going to change my life whether you try my services or not, but it will absolutely change yours because you know exactly how many customers you have. You know how busy you are. You know exactly how much you made last year.
People hire me because they want a lifestyle change. They want a lifestyle upgrade, so to me, yes, a thousand bucks a month, that’ll help a little. I’m not going to change my lifestyle either way, whether you sign with me or not. I’m going to continue on just as I am now, but the lifestyle change for you is where the key is, okay?
This is the point you’re trying to get across to them. Doesn’t matter to me. It’s not going to affect my life whether you say yes or you say no. I’m going to keep on just like I am, but if you say yes and you try my services, your lifestyle is about to get an upgrade, okay? Your lifestyle is about to get a change.
You’re about to have more customers than you ever had before and your marketing spend is going to go down. You’re going to able to do things and go places that you maybe hadn’t previously ever thought of before because of the power of what we do for you, the power of Google, the power of being the top rankings for your industry for where you’re located. It’s not about me. It’s about you.
There’s a number of ways you can say this. Figure out how it’s most comfortable for you to word it and then work it into your presentation, but like I say, you can use it on an objection. You can use it as a part of your initial presentation.
Some people will only give the customer one chance. They’re not going to follow up with them. We do a lot of follow ups and we teach follow ups but it works with this technique if you don’t, because what happens is once you’ve laid your complete presentation out, you’ve told them what you can offer and then you take it away with this, that, “It’s not about me, it’s about you and whether you say yes or no or try my services or not, I’m going to continue on just like I do every day.” It’s a no brainer. They’re going to continue and it’s going to eat them up until they call you back and say, “Okay, how do we start?”
It’s pretty simple, but it’s crazy effective if you practice it and you get used to using it and really get the customer to realize that it doesn’t matter to you. You don’t have, some people call it commission breath. You’re not so focused on getting that sale that if you don’t, you’re going to miss a car payment or you might not be able to eat next week. Even if you are in that position, you can’t act that way in your sales process and your sales presentation to make it seem like you’re begging, you need that sale so bad or you really don’t know what’s going to happen with your life.
You’ve got to maybe change your attitude, change your outlook, change whatever, but when you get to the point where you can do your presentations and honestly know and believe to yourself that if you leave there and you don’t get that sale, great, it doesn’t matter because you’re going to continue on just like you have been. It’s not about you. It’s about the customer.
That’s all. Try it out, guys. Simple as simple can be. Hey, thanks for watching us, Rank Daddy TV, RankDaddy.TV, catching us on iTunes, Spotify, a number of other places or right on YouTube. See all the episodes there. Have a good one.